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From Pinball Wizard to Multi-Level Millionaire
by Randy Gage
When I was 15, there was no one in the world who could beat me at the Dimension pinball machine. And although Ed Stack could beat me at Jungle King, he was probably the only one on the globe. When pinball gave way to video, I became almost unbeatable in Arkanoid and Galaga.
I had honed my skills at those games to a world-class level. What those skills got me, was getting expelled from High School.
The next skill set I developed was breaking and entering. I became very proficient at casing a joint, figuring out the security system, and the best ways to get in. (And get out
undetected.) Although I became pretty proficient at those skills, I didn't get quite good enough to avoid what they got me
- which was a trip to jail.
My little stint behind bars taught me the error of my ways and I decided to develop skills that fit in with societal norms. I did what I was expected to do, and learned the skills of a job. In my case, the restaurant trades.
I learned to flip eggs in an omelet pan and not break the yokes. I developed the skill to stack six dinner plates with entrees on my arm and navigate through a crowded dining room, even keeping them balanced if a toddler ran into me. Developing those skills allowed me to fit into what society expected of me. In other words, they allowed me to earn a living, and subsist in a life of mediocrity.
Fortunately for me, the fast times of my teen years left me ill-suited to live a life in the Matrix; existing as a worker drone in the collective. That's what brought me to Network Marketing.
Unfortunately, the ability to carry plates and flip eggs doesn't get you a lot of traction in the network marketing arena. There were other skills required. Skills I didn't possess. Which is why I struggled for the first five years of my career. (And you could argue, didn't fulfill my potential for many more.)
I came to realize that the skills I possessed would not give me the kind of life I desired. I needed to develop some new ones.
So what about YOU?
What are your skills right now? Maybe you're good at darts. Or can knit beautiful sweaters. Perhaps you can ride a unicycle. Or maybe you can best all takers at "Monopoly."
But where will your skills take you?
In the last couple years I've developed the skill to hit home runs. That has brought me pleasure to playing softball, my relaxation diversion. Just as probably some of the skills you have bring you joy in your hobby, sport, or diversion.
But will they give you the life you deserve and want? I mean the real life, the one you really want.
Network Marketing can give you a great work-from-home business, flexible hours, great tax breaks, and unlimited income potential. Where else could a high school dropout like me make over a million dollars a year in residual income?
You don't need experience, you don't need formal education, and you don't need connections. You can start it part-time, ten hours a week, with whatever you're doing now. And you don't even need a big investment to begin.
Not only can you make an outrageous income - earning more in a month than many people pull down in a year - but you can have a wonderful lifestyle to go with it. Work with your spouse. Or not. Take your kids to school. Make their sports events, concerts, and dance recitals. Volunteer for the causes that are dear to your heart and write them a big check too. You can win free cars, take exotic trips, and cash big bonus checks.
You really can have it all. But you have to develop the right skills.
Your Ph.D. won't get you any traction, nor will your ability to correctly predict the winners of the Academy Awards each year. Your selling and closing skills will get you some customers, but they won't provide true duplication. Butt-kissing and office politics skills from the corporate world will get you nothing but derision in the MLM universe. And your proficiency at predicting who will be voted off "Survivor" each week may impress your friends at the pub, but it won't take you where you want to be.
If you want the delicious income and amazing lifestyle that Network Marketing can provide, you're going to have to develop some new skills. If you really want to have the joy, fun, and seasons in the sun - the three main skill sets that will get you there are:
* Inviting; * Presenting; and, * Developing leaders.
The great news is that all of these skills can be learned. When I entered the network marketing profession, I had none of these skills. Today I'm proficient at all four. And you can be too.
That is why I created my "Duplication Nation" training series. It is a sequence of intense tutorials on the skills you need to do the business at a high level.
There are two strong segments on prospecting. You'll discover the best places to meet good contacts and the most effective ways to approach them. There is one disc on working with your warm market, and another one on developing new contacts. Most importantly, they will teach you how to invite!
You need to be good at inviting, if you want to make big money in this business. You must be able to compellingly invite people to a home meeting or a hotel business briefing. You need to be able to effectively invite people to preview a DVD, CD, or website, or to get on a 3-way call or conference call.
Developing good inviting skills will make you more money faster than anything else you can learn in Network Marketing. It doesn't matter if you don't have presentation skills developed yet, because you can (and should) use third party tools like we've discussed above.
Which is not to say you don't have to develop presentation skills.
You do eventually. To reach the top levels of success in the profession, you must be able to make a compelling presentation for your business. It's a truism in the business that "the person with the marker makes the money."
If you want to cash the really big bonus checks, you need to fight your way to the front of the room. You need to become the leader that everyone wants doing their meetings.
There are actually three discs devoted to presentation skills in "Duplication Nation." The first is on how you conduct effective 1-on-1 presentations. The second teaches you how to do powerful small scale meetings, such as luncheons and home presentations. And the third one instructs you how to conduct powerful hotel and large venue meetings.
That leaves us with the third skill set you must develop: the ability to nurture new generations of leaders. And while you could argue that this is the most important skill set of all, the truth is you don't need it to get started. And almost always will never have it when you begin.
When you first get going in the business, you really need to concentrate on enrolling new people. It's important that you do a "major blast" and get enough people signed up to create some serious traction for your business. So inviting is the first skill you must get down as quickly as possible.
You are modeling the behavior of recruiting, so your team will duplicate this action. Slowly your need for presentation skills will become necessary. You'll start to model this behavior, and your team will start to duplicate you in this area as well. What is actually happening is the beginning of the leadership development process.
You are demonstrating how to start the business fast, and being a role model of what to do. That is the cornerstone of leadership development. And the place where many people fall down.
What happens to many is that they sponsor a few people and get to a beginning rank such as Manager, Supervisor, or Director. So they assume that now their job is to manage, supervise, or direct. Bad idea.
Don't let the titles fool you. The most important thing you can do for your team is to sponsor fast and furious to kick-start your business. By recruiting enough people to get some traction, you are demonstrating the proper behavior that will get people building a strong team. Then of course you'll get more involved in presenting, and demonstrate the next level of skill development.
Only after this are you ready and able to concentrate on your personal leadership skills and your leadership development skills. There are actually four discs of leadership training in "Duplication Nation." You'll learn things like how to work with long distance lines, counsel with your key people, schedule events, handle recognition, build infrastructure, and ensure duplication deep into the organization.
There are also discs on sponsoring, duplication and other critical areas of the business. It is available in audio CDs, video DVDs, or both. It comes with a follow along Study Guide, counseling sheets, flash cards and some other goodies. If you are serious about becoming successful in the business, you need to have this program. Get all the details at: http://mlmlessons.com/duplicationnation
Success in the business is not as hard as many of you believe. It's simply a question of developing the right skill sets. Don't regale your sponsor with tales of how you invited 18 people to your home meeting and nobody came. Instead, develop your inviting skills so that next time people show.
Don't complain about the lack of good meetings in your area. Develop your presentation skills and become the person who compels people to act.
Ease up on your training to win more games of darts, knit better, or ride that unicycle for a while. Make a commitment to developing the skills necessary for success in the business instead. Get the money thing out of the way, and you'll have all the time you need to play darts in your knitted sweater, while on your unicycle!
-RG
P.S. Here is the link again with the information on Duplication
Nation: http://mlmlessons.com/duplicationnation
The REAL "Missing Link"
by Randy Gage
As I made my way through my MLM career, I learned some very interesting lessons along the way...
For instance, I found out that teaching people how to approach a prospect didn't mean that they would actually prospect anyone. I learned that showing someone how to make effective presentations didn't necessarily mean they would actually present anything.
And I discovered that just because someone says they want to be successful in the business – and they really believe it – doesn't mean they actually want to be.
I would go to a city like LA, Chicago or New York and do a training seminar. I would give away my BEST stuff. Show them where to locate good prospects, teach them what to say to them, explain how to present their opportunity, and instruct them exactly how to get people signed up. Then I would teach them how to teach those new people, and start a chain reaction of duplication.
I would get glowing evaluations, standing ovations and people coming up to me with tears of gratitude afterward. I knew that they now had the missing link they would need to break out and achieve success.
Then two years later I would come back to the same city, have the same people come to the same programs, and be in the same place they were the last time! It was a shocking reality for me. And a reality that eventually sent me on the path I am on today, teaching the principles of prosperity...
I started with sneaking in a little bit about mindset in my seminars. That brought good results so I expanded the section about consciousness. People ate it up, and their results improved. Finally I quit doing marketing programs entirely, put them all in CDs and DVDs, and just devoted myself to teaching the principles of prosperity and abundance.
Because here is what I discovered...
Even though most people believe they want to be healthy, successful, and rich, that isn't true. Because on a subconscious level they have so many worthiness issues, low self-esteem, or negative beliefs about wealth, that they simply won't let themselves become successful. In Network Marketing or anything else for that matter. They do things on a conscious level for success, but they sabotage themselves on a subconscious level.
And that conflict between their conscious and subconscious mind, keeps them stalled. I came to understand that the "missing link" wasn't the secret approach I taught them, how to use a pre-approach pack, or how to overcome objections. It became apparent that the real missing link was getting people to counter program against the poverty influences around them, overcome their negative beliefs, and replace them with empowering beliefs.
Anyway, that is the series of events that led me to the work I now do. Which leads me to the latest chapter of it. Or more specifically, the latest 11 chapters. Because you see, I have a new book out this week. It is the culmination of my prosperity work over the last 17 years. It is the missing link for those who want to end the conflict between their conscious and subconscious minds, and get them both aligned in purpose to create massive and ever-expanding success. It is titled:
Why You're DUMB, SICK, and BROKE... And How to Get SMART, HEALTHY and RICH!
It's published by John Wiley and Sons, and it's in the stores now. This is not a book about network marketing. It's about LIFE. Or more specifically, how to live it with passion, purpose, joy and abundance. How to live life so you jump out of bed every morning, anxious to get to your day of challenge, adventure and growth. (And of course to make sure that bed is a designer bed, with luxurious thread count sheets, and it's all located in your dream home, with your dream cars parked downstairs!)
If you want to have more, do more, and become more – this is your book. It is the culmination of my self-development work for the last 17 years, crystallized into a game plan for how you eliminate negative programming, replace it with positive programming, and then live a life that takes you closer to your dreams each day.
By the way, I suggest you pick up a few extra copies, for use with prospects...
Of course the book is a totally generic plan on how you become healthy, happy and successful. However, one chapter is specifically devoted to the power of residual income. And in that, I discuss the best ways to do that, and single out Network Marketing as the best way to create a residual income cash machine.
This book is going to be a huge best seller, and makes a powerful third party credibility piece for the industry, like many of you have used the Kiyosaki and Pilzer books. Even better, unlike those two guys, you can tell your prospects that I actually walk my talk and am in the industry personally, earning more than $100,000 a month as a distributor. (And you guys in nutritional programs will go gaga on the chapter about "fake foods.")
So get your own copy of the book to devour immediately, and stock up a few for prospects. And if ever there was a message to send out to all your key leaders and start an email tree, this is it. If you get your key people to blow up their limiting beliefs, and replace them with empowering ones, you will be amazed how fast that can jack up your bonus check. And once you get that consciousness duplicating down your group, you are bullet proof.
By the way, can I have your help on this? By the time you read this, books should be in the stores. But some of the clowns in these chain stores order a whopping inventory of two books! If you have trouble finding the book in your local store, or getting enough copies, would you ask for the manager and ask him or her to order you extra copies? We have a lot of buzz around the book and a major media campaign, and it's important that there are books on the shelves. I appreciate any assistance you can provide.
I'm very excited about the book and what it can do for you. I hope you are too. By the way, if you prefer to order online, get the details at:
http://www.randygage.com/products/sick-broke.html
Thanks, have an amazing week!
-RG
What if I told you that you could earn $150,000 a year -- writing copy underneath a coconut tree?
Now what if I told you that by using proven copywriting strategies and techniques from a world-renowned copywriter, you could explode your income even further...
I can show you exactly how to do it . . .
I just got a message from Randy Gage. When it comes to writing compelling marketing copy that grabs the prospects attention and propels them into buying -- he's the real deal. This man is a copywriting genius. He has made millions of dollars for himself, and his clients writing copy from a sidewalk cafe in Paris, under a palm tree in Hawaii and the comforts of his own home. And now he is willing to share his secrets and techniques so you too can become a world class copywriter in his amazing new resource . . .
Randy Gage's One-Year Copywriting Home Study Course
How to Write Killer Copy for Sensational Sales of
any Product or Service Even If YOU Flunked English . . .
You see, copy is the backbone of all great marketing campaigns. You can make a fortune writing sales letters, brochures, ads and websites for businesses. There are simply millions of companies looking to hire great copywriters. Of course, you may not want be looking to hire yourself out as a copywriter. You may want to use the skills you will learn in this resource for building your own business.
By the time you are done with this one year course, you will be able to:
* Create money-producing websites;
* Write a best-selling book;
* Create compelling sales letters, brochures, catalogs, and other marketing materials;
* Design ads that pull in orders like crazy;
* Create a product catalog that brings in tens of thousands of dollars a month; and,
* Much, much more . . .
I won't bore you with all the details here, but let me say this -- when you finish this home study course, you will be able to write powerful, gut-wrenching, killer copy that moves people to take action!
Get all the details at:
http://www.CashCopywriting.com/cgi-bin/assoctrac/at.cgi?a=284655
--Zamri Nanyan
P.S. Oh I almost forgot to tell you - you have absolutely nothing to lose with this program. This course even comes with a 60 day money back guarantee. But trust me, once you get your hands on this amazing home study course and you start learning how to craft profit-producing marketing copy, ads, direct mail pieces and websites, someone would have to steal it from you before you let it go!
http://www.CashCopywriting.com/cgi-bin/assoctrac/at.cgi?a=284655
What it Takes to Be Successful in MLM/Network Marketing
by Randy Gage
Network Marketing is perfect for everyone. However, everyone is not perfect for Network Marketing...
I believe Network Marketing is an amazing business, and truly is the last bastion left in the free enterprise system where someone without education, famous bloodlines, or large investment can become wealthy.
The benefits are extraordinary. Unlimited income potential, tax breaks, travel opportunities, and the chance to help others while you are building your own success. But it's still not for everyone.
Why?
Because it takes a certain personality type to be successful. So, while I would certainly urge anyone who desires a better lifestyle to consider Network Marketing as a career choice - before you commit to doing that, it's better if you give yourself an honest evaluation.
Most people equate security with a nine-to-five job. They see
the rat race as a necessary evil in life.
Network marketers suffer from no such delusions. They see a job as an insidious trap - one that gives you just enough income so you are afraid to forego it - yet not enough to achieve any financial independence or security.
They look at people clawing their way up the corporate structure with the detached wonder you would expect to see on the face of a ten-year-old child, watching the activity in an ant farm. They know that we need ants in this world, but they don't want to be one.
Most people strive to maintain the appearance of having a good job, even if it's one they despise, because that is what society expects of them. They look at "real" jobs and the status quo, and just accept them as necessary evils, because "that's the way it is." But network marketers dream of a career of limitless potential, personal development, and growth, and then work until that dream becomes a reality. We look at the rat race and wonder why people would forego their human dignity in the pursuit of a steady paycheck.
Make no mistake: if you need someone checking over your shoulder, you can't seem to motivate yourself, or you need the security of a Friday paycheck, then Network Marketing is not for you.
You will need an entrepreneurial mindset if you expect to last in this business. Not everyone has this. Imagine not getting a paycheck every Friday. No guarantees. Just a big bonus check, which is directly dependent on what you produce.
If that scares you, you may be better suited for a corporate job.
If that excites you, then you are a good candidate for the business.
As a rule, strong personality types do best. You must be self-motivated, able to work without supervision, and good at follow up. And while you must be a strong personality, you also must be smart. Here's why...
Network Marketing is a business of duplication. A big part of the business is the ability to follow the successful patterns, strategies, and systems developed by your company and sponsorship line. It means less personal glory, but more personal security, because your business is not so dependent on you.
So smart networkers adopt the systems and procedures that have been successfully demonstrated to work from their sponsorship line. This ultimately gives you better security, because you can later back off from the business, without a decrease in earnings.
If you are insecure, the business will be quite difficult for you. You must have the ability to keep your confidence and maintain your self-esteem in the face of peer pressure and challenges. What we are doing is different. Many people are
threatened by things they don't understand. That will make some of the people you know suspicious, others will be skeptical, and yet others will be jealous.
So when you proudly announce to the world that you have joined a network marketing company in search of a better lifestyle, don't be surprised if some of those people assault you with all the reasons you shouldn't...they wouldn't...and you couldn't, possibly succeed in such a venture.
Then these "well-intentioned" souls will regale you with one horror story after another, of people who tried Network Marketing and failed, bought a garage full of products in the dream of instant riches, or contracted an almost fatal case of hives from using some MLM skin-care product.
Many people are not willing to be wealthy. They have been raised with "lack" consciousness. They subconsciously believe they are not deserving of riches; they mistakenly believe there is something spiritual about being poor; or they have discovered that becoming wealthy involves a degree of work.
It's highly likely that these kinds of people are all around you. And nothing is more threatening to these people than to think that someone they know is becoming successful. They will do anything in their power to dissuade you, and in some cases,
actually sabotage you. If you want to make it in the business, you must believe in it strongly, and not need the validation of others. My career took a dramatic upswing when I learned a valuable lesson...
I stopped taking financial advice from broke people!
When I started the business, I was penniless and struggling. Unfortunately, most of the people I knew were also broke and struggling. They all tried to talk me out of the business, and convince me it couldn't work.
I came to realize that these people didn't know anything about business success. So even though they were well meaning, they were in an area they were not qualified to give advice on.
I learned to go to people who had already done the business successfully. When you understand and act on this, you dramatically increase your chances for success.
Another mandatory requirement for long-term success is conducting your business with integrity.
Although there are some examples of people bringing down big-dollar incomes instantly by filling someone's garage full of water filters (or diet cookies, or whatever), those incomes don't last. It's only a question of time before these people run out of prospects to front-load and must find a new program to work where they can start the process all over again. Long term, these kinds of practices will ultimately destroy your business.
In this business, when you sponsor someone, you are, in essence, his or her partner and mentor for life. Even after they learn the skills you teach them and become high-level executives themselves, they will always look to you as a compass for the moral fiber, accountability and work habits of the organization. Much more than traditional business, Network Marketing revolves around the trust between the sponsor and his or her distributors.
This is the strongest recruiting asset you possess. Millions of people are fed up with the dysfunctional relationships, gossip, office politics and lack of accountability in the corporate world. The honesty, accountability and sense of community in Network Marketing will attract them even more than the money, cars and trips.
If you ever lie to your distributor - even thinking it's for his own good - you will destroy the bond that is the foundation of the business. You will also eliminate one of the most powerful enticements that attract people into the business. Distributors who have built lasting success have learned that their word must be their bond, and integrity is sacred.
Another important prerequisite for Network Marketing success is good teaching skills. Here's why...
About ten percent of people are sales types. They like to sell; they're good at it; and they don't fear rejection. About ninety percent of the population rank selling on their list of things to do right up there with jumping into a pit of rattlesnakes. The mere thought of rejection sends them scurrying for the cover of their comfort zone. If you make cold calling, knocking on doors, and approaching strangers on street corners part of your recruiting strategy - you will scare away ninety percent of your prospects instantly.
Because they cannot see themselves doing those things...
In fact, only one person in a thousand will be successful with those types of approaches. Worse yet, because these techniques are hard to duplicate, people will have to keep sponsoring massive numbers of new distributors on a monthly basis, just to keep their income steady. All the rah-rah hype they can muster will not change this. They have no residual income security and will have to rally and rebuild lines every few months.
By contrast, successful network marketers concentrate on simple, duplicatable actions that they can teach to anyone. Their number one priority is making sure that their organization knows everything they do. The people they bring into the business can readily repeat the same actions, so the organization grows faster.
You will find that schoolteachers, professors, karate instructors, piano teachers, and anyone with good teaching skills usually excel at Network Marketing. So if you enjoy teaching, and are good at it, you're very likely to be successful in Network Marketing.
The next thing you have to do to be successful is commit to daily self-development time. Usually the early morning or last thing at night is the best time to do this. The kids are asleep, there are fewer distractions, and you can concentrate on you.
It's important that you set aside this time each day for quiet reflection and self-development. You need a learning library of books, videos, and CDs to stay motivated against negative programming, learn new techniques, and keep your focus.
Initially, I thought that success would come from changing others. I soon learned that real success comes from changing yourself. The actions you take and the examples you set, create a ripple effect that impacts everything around you in a positive way. I believe that your network grows only as fast as you do. When you are growing each day, so is your business.
So you can see, the business of Network Marketing is quite different from the corporate world. It takes a certain entrepreneurial zeal, and a self-motivated mindset. You must have strong self-esteem, and conduct your business with absolute integrity. And finally, you should be willing to submerge your ego where necessary and utilize the systems that have been developed by the sponsorship line above you.
If the previous paragraph describes you...or how you'd like to be...then you are a great candidate for the business. You have what it takes to be successful in the business.
* Visit NetworkMarketingTimes.com for training resources by Randy Gage.
For more than 15 years, Randy Gage has been helping people transform self-limiting beliefs into self-fulfilling breakthroughs to achieve their dreams. Randy's How to Earn at Least $100,000 a Year in Network Marketing series is the #1 selling album in direct selling history. And his "Escape the Rat Race" audiotape has introduced the industry to millions of prospects all over the world. For more resources and to subscribe to Randy's free ezine newsletter, "MLM Leadership Report" visit NetworkMarketingTimes.com
The Mark of a Professional
Randy Gage on What it Takes to Move From a Hobby to a Career
Of course there are millions of people around the world who dream of making a large residual income in network marketing. Most of them use their company's products and retail a little. A smaller group does this but also puts some effort into recruiting. They don't get rich, but they make a nice little supplemental income. They'll make a couple hundred dollars a month, or possibly even a few thousand.
Then there is the professional . . .
You'll know them by the cars they drive, the watches they wear, and the homes they live in. They sport tans in the winter time, and radiate a quiet confidence to all around them. They make more money that most people dream of, and live lifestyles that most people are afraid to even dream of.
They don't approach the business as a hobby, or even a supplemental income venture. In fact, it's not even a business to them. You see to them, network marketing and direct sales is a profession.
A profession they take great pride in . . .
They take pride in their company, and the products or services they represent. They take pride in the way they conduct their business. But most important of all, they take pride in the real result of their efforts. Because they realize that they are not selling nutrition, or skin care, or telecom services. They know that the real product they sell is freedom.
They give people their dreams back.
And that's no small feat in this day and age. Although the world is at war, corporations are cooking the books, and layoffs affect hundreds of thousands, these professionals give people hope.
Hope that there is still a chance to achieve financial security and independence. Hope that they have what it takes to be their own boss. And hope they really can live their dreams.
There are not that many professionals in the business today. Many may dream of it, and yet more talk about it. But most of these people are not willing to pay the price to be a professional.
Will you?
You see just retailing products won't make you a professional. Just sponsoring people - even a lot of them - won't make you a professional. And just wanting to be a professional won't make you one either.
You have to become one.
That means you must make a serious commitment;
You must invest in your business and yourself;
You must learn the necessary skills;
You must be willing to sacrifice being "normal" and accepted by the herd;
You must be capable of graduating from simple management into eloquent leadership; and finally,
You must be the kind of person who would stop in the convention hallway to give encouragement to a new distributor who is probably fifty levels below your payout range.
Now having said all that, do you think you're ready to become a professional?
If you think so, I can't help you with the persistence, character, and discipline. You'll have to supply that yourself. Here's what I can offer you though:
* I can show you how to work with your current leaders and develop a culture that fosters the development of new ones; * I can teach you how to structure recruiting, meetings, schedule training events and deploy your top leaders; * I can teach you the skills necessary for making compelling presentations; * I can show you how to counsel with your people to raise volume, increase growth, and duplicate faster; * I can reveal the strategies that allow you to build long distance lines; * I can let you in on the best ways to grow a customer base and dramatically build volume; and finally, * I can show you how to motivate and lead an exponentially growing organization.
How?
A new resource I developed which has just been released. It is the successor to my "How to Earn at Least $100,000 a Year in Network Marketing" audio album. As you know, that training was the #1 selling album in MLM history.
Now I've raised it to the next level. I started from scratch, and re-recorded twelve all-new sections. I incorporated all I have learned these last few years on copywriting, direct marketing, and the Internet. So it's all new material, completely revised and updated for today's marketplace.
Since it's all new and completely fresh, I've given the product a new title. It's called:
Duplication Nation: How to Build a Massive Network Marketing/Direct Selling Organization.
It will teach you everything you must know if you want to make a career out of the business. If you want to be a true professional.
The training package includes 12 audio CDs recorded live, a 74-page Study Guide, Flash Cards, tracking chart, 25 counseling forms and an inspirational poster. If you prefer video, you can get the same thing on DVD. Or if you want to really get serious, you can get the Leadership Kit, which includes the CDs, and DVDs, and an extra eight Study Guides. (This is so you can put your key leaders together and train them on these duplication principles.)
If you want to be a professional, and do this as a career, then you are going to go crazy over "Duplication Nation." Get it and see for yourself at www.mlmlessons.com/duplicationnation
Building Long Distance
By Randy Gage
One of the first things your new distributors are likely to ask you..."Hey, when are you going to have meetings in XYZ city? I know lots of people there."
This is an escapist mentality. Instead of building their businesses locally, which they can actively do right now, they're fantasizing about a faraway city, because that gives them a chance to procrastinate.
Here's what you need to know and make sure each of your people knows: your local lines should be your primary sources of income. You need to have a strong, sound, local organization that grows on a continuous basis. This is the easiest, most cost-effective way to build. As you begin to develop depth, lines will start to expand into other states. By the time you get down seven or eight levels, it will not be unusual for you to be in eight or ten different states. But, first you must develop a strong, local foundation.
There are lots of good reasons to build long distance, but there are also some drawbacks if it's not done correctly. Let's talk about that.
Some of the reasons you want to sponsor long distance include overzealous government regulators, negative publicity, economic conditions, loss of key people, and natural disasters. All of these things are factors that can dramatically affect your income if it is all tied up in one local group.
Let's suppose that you have an overzealous attorney general who wants to run for governor, and he's looking for some extra free publicity. He figures the best way is to take on one of those evil, mean, nasty MLM companies, and he picks yours. So, he's holding press conferences every day for two weeks, as he attacks your company. What do you think that would do to your income if it were on the late news on television every night at ten or eleven o'clock? The same thing can happen if the local newspaper does an investigative journalism series with a slant that Network Marketing is a rip-off, and your company is on the front page of the local newspaper every day for two weeks.
If your whole line is local and all tied under one or two people, where would you be if they should leave for another opportunity? All of these things are very good reasons to protect yourself, and diversify your income by sponsoring long distance.
There are some other benefits, as well. If you are like me and enjoy traveling, you'll like having groups around the country (or the world) in beautiful destinations. Long distance sponsoring is a wonderful way to finance your travel and get great tax breaks. It allows you to see some beautiful cities and/or countries, while developing new friends along the way.
Now, some of the drawbacks...
First, of course, it costs more money. Take a prospect to an open meeting in your town, and it will cost you only five to ten dollars. Fly 1,500 miles to spend a weekend with a new line, and you can easily spend $1,000. For that reason, you need to first have a solid, local group. You can use the income from your local lines to invest in developing long distance lines.
NOTE: This is also one of the reasons why I don't encourage people to quit their jobs right away. Most people want to do this as soon as they are making $2,000 to $3,000 a month. Instead, I counsel them to reinvest that income into working with the long distance lines that branch off as they begin to get depth in their organizations. This diversifies their income at the same time income is increasing ... giving them a much more lucrative opportunity, so they can ultimately leave their jobs for good.
Another drawback of working with long distance lines is that you cannot be there to look them in the eye on a day-to-day basis when they experience challenges, or celebrate victories. A good voice mail system will help a great deal in this area. Which naturally leads us to the question of whether or not you can effectively sponsor long distance simply by phone, FAX and mail. I really don't believe so.
And, just to be totally up front, I should tell you that I cash a check every month that is the result of lines I sponsored five to eight years ago through direct mail and advertising. These lines were initially opened on the telephone. So, know that I'm making money from having done something I recommend you don't do. I'm not being hypocritical - I'm simply trying to encourage you to learn from my mistakes and build upon them.
Of the dozens and dozens of long distance lines I've sponsored by telephone, there are only eight left that give me residual income. And, there are two things you should know about that.
1. I personally traveled to and worked with each of those eight lines a number of times.
2. Those lines do not regularly grow. They are, for the most part, static, bringing in only enough people each month to replace those who drop out. The vast majority of people in those lines are satisfied customers who use the products each month, but do not actively build the business.
In fact, a number of them love the products enough to buy them regularly - but, are actually successfully building organizations in other network marketing companies. This happened because they found someone local in another company to join as a partner with and build a business. I take personal responsibility for this. You will find that your lines that experience large, consistent growth will be the ones you work intimately and directly with. This means local lines - or long distance lines that you develop in the same manner as the local lines. We'll look at the specifics of that in a moment. For now, let's just accept that there are lots of reasons you should sponsor long distance, but you want to do it in a functional, duplicable way.
In fact, I've always maintained that the best-kept secret in Network Marketing is that your long distance lines are your strongest ones. Most people think it's just the opposite. They think that their local group is stronger, because they have the most people there. They see more people, more often. There are people coming by their house, picking up products, borrowing sales tools, and making lots of calls. In actuality, that's your strongest co-dependent line. You'll notice that a line 3,000 miles away doesn't call you when they need products; the line doesn't call to see if you have an extra distributor kit they can borrow; and they don't call to ask you to do a presentation for their hot new prospect. Because they are 3,000 miles away, they have learned the art of self-sufficiency. That's one of the benefits of working long distance - it forces you to do what you should be doing anyway with your local lines . . . which is to work yourself out of a job.
Before we go any further, however, let's define what we mean by a long distance line. If you can leave your work at five o'clock, drive to your new distributor, be there to make an 8:00 p.m. presentation, finish at 10:00 p.m., and be back home by 1:00 a.m. - then that's considered a local line. It's only when you can't get back home the same night I consider it a long distance line.
Now, you're probably saying, "Hey, you're working me too hard. I get home at 1:00 a.m.! By the time I get to sleep, it's 2:00 a.m. I have to get up at 6:30 a.m. to go to my job." Yes, that's true, so perhaps that's probably not the best line to start with. You would be better to start with the people who live right in your hometown. But, if you have a prospect that is really serious, they're looking for an opportunity, and they're three hours away - it's worth your time to make the investment. Remember, you'll be doing that for just a five- to eight-week period. You'll know that one night a week you're going to get less sleep, but you're building your dream. That's the payoff.
Now, if you cannot get there in three hours, then we're talking about a long distance line. Many times these lines will be in places where you need to get on a plane and fly hours to get there. So, here's the formula for working with them. I wouldn't recommend you sponsor anyone long distance unless you're willing to follow this formula.
You must be willing to travel to their city at least two times, and perhaps three, the first month they are in the business. You must then be prepared to go back once a month for five to eight months. We're making a schedule much like we do with our local group, only instead of weeks, we're using months. So, we go there two times the first month, and then once a month for five to eight months. Now, you're probably wondering, "Hey, how do I know this is a good investment? I'm spending all of my money on a plane ticket, hotel, travel, meals and expenses. What if they quit?" That's one of the risks you take. However, there are some things you could do to make it more sensible and reduce the risk.
I wouldn't even think of traveling somewhere to build a line with someone who was not core. I mean completely Core . . . using the products themselves, willing to make presentations, on the self-development program, on the voice mail system, attending all functions (if there are any) in their town. They have to be willing to do all these things. I will get on a plane and go there if they've done all of those things; if I have done the entire "Getting Started" training with them, by telephone; if I know they have their list of 100+ prospects; if they have circulated Pre-Approach Packets and have people committed to come to a presentation.
It's for their benefit that I get there at least twice, or, ideally, even three times the first month. What I've got to do in that first month is teach them how to do a presentation themselves, because I won't be able to be there in their living rooms one night a week like I could a local line. So, they've got to learn the presentation quickly. If I get there two or three times and stay a couple of days (usually a weekend), then I can role-play and practice with them. I'll do as many two-on-one presentations as I can with them. They'll take notes, and learn it as quickly as they can. That's the most important goal for month one - learning how to do the presentation by themselves.
We may have to supplement that with some telephone role-playing, as well. But, once that's done, they will be able to go out and start building their businesses. Now, their confidence is probably not that strong at this point, and neither are their presentation skills. That's why I'm willing to come back once a month. What I'm doing on those return trips is a meeting that gives them an opportunity to have someone they can edify. They'll have a bigger event that they can excite their people about, and bring their "home town prophet" syndrome prospects to, as well.
I'm hoping to bring them up to a high-level pin rank over the five- to eight-month period. You want to get them where they have enough confidence, success and leaders of their own that they can do monthly functions in their area. Then, it's just not necessary for you to be there any longer. You will still drop back from time to time, probably a couple of times a year, to be their special speaker at a monthly open, cross-line meeting, as a way of supporting the group.
When youve gotten a long distance line to this level, you've built walk away residual income with this line just as you have in the local lines. This is even more powerful than the local lines, because it gives you places to travel to; it makes you friends all over the country, and often the world; and it protects your income by diversifying it. You have income coming from a number of different lines and different cities, so you're in a much stronger position financially.
I might also mention that you should check with your sponsorship line for cities in which there are already open, cross-line meetings scheduled. You may have - or your people may have on their prospect list - a number of people who live in cities where open meetings are already being conducted. This is the fastest way to build and gain security, because it won't be necessary for you or your people to spend a lot to fly there once a month. If there is a solid open, cross-line meeting that you can plug into, it's simply a question of getting your people started right, grounding them in the basics with the "Get Started" training and then turning them loose with an open meeting they can plug into.
Once you develop a number of long distance lines, it allows you to go to the next level "leadership-wise" in providing the functions. Let's say you've got Jimmy in Dallas, who is a high-level pin rank; you've got Nancy and Ben in Arizona, who are high-level pin ranks; and you've got the Johnsons in New York, who are high-level pin ranks. Each of these distributorships has a large organization based in their hometown. They might have some smaller long distance lines, but they have huge organizations in their hometowns. You can now arrange to have these pins speak at each other's meetings. So, there is always a different speaker for their monthly open, cross-line meeting. The Johnsons can speak in January and July at the meeting in Dallas, and in February and August at the meeting in Arizona. Likewise, their people in Arizona can travel to Dallas, and they can travel to New York. You, of course, could speak once or twice a year at each of these meetings, as well.
This creates the best kind of open, cross-line meetings. There will be different, powerful, successful speakers every month, so people really will look forward to going to the meetings, and it makes them major events that they can edify. Once you have a number of long distance lines in many cities then you will be able to orchestrate this network. By getting people trading meetings back and forth, there's always something new - someone different, exciting and fresh speaking at every open, cross-line meeting for all of your long distance lines.
The key to successfully working long distance is working profitably. You want to look at everything you do as an investment, rather than as an expense. An expense is something you simply spend money on. An investment is something you spend money on, because you know you are going to get a return. Work smart before you go somewhere.
I'm not opposed to you sponsoring the first person in a long distance area by phone, by FAX and by mail. You'd start by sending them the Pre-Approach Packet, following up with a phone call, sending them out the company materials packets, and making a presentation on the telephone. It's very likely that some of this can be done over the Internet, as well. But, one of the big things I always say about building a line long distance is if you can't afford it, don't do it. Now, let's suppose you do get the first distributor in an area started by phone, fax, mail or computer. You can do the "Get Started"training by phone. Simply have them fax you their list of prospects.
NOTE: You can get them started by phone. You will need to travel there to get them duplicated, however.
Okay, let's suppose you're ready to go and work with this line long distance. Here are some things I would do if I were in that situation. I'd make sure that I had seen their list, and that they had faxed it to me. I'd want to know whom they had invited to the presentation I was coming to. And, I would ask them how they had gone about inviting people. I've gone to places and meetings where someone's idea of inviting people was to take out a classified ad in the newspaper, or go out and hand out 8 1/2" x 11" photocopied flyers on street corners. My experience is that you would have to hand out 10,500,000 flyers to get three people to come to a meeting. As soon as I've found out that that's how they have been looking to invite people, I know that it's certainly not worth the plane ticket. But, if I find out that they've done the "Get Started" training with me; they've got their list; they've circulated the Pre-Approach Packets, and they seriously have some people scheduled, then I'm willing to travel there.
I go there for the weekend. I would fly in on Friday. I will ask both the husband and wife to take the day off. "Huh? Wait," they're saying, "and miss our check from Burger King?" Yes. Listen. I'm going to get on a plane. I'm going to spend a thousand or two thousand dollars going to work with them - they can afford to miss a day's work.
I want them to pick me up at the airport. We'll spend the day doing one-on-one meetings and two-on-one meetings, and I'll train them and get them ready. We'll probably have a Friday night home meeting. On Saturday, I'll schedule more one-on-ones and two-on-ones maybe, and we'll do a builde's meeting and some kind of basic training for the people who've gotten involved. On Sunday, before I go home, w'll do a great big "Get Started" training for everyone who may have joined over the weekend. I may not stop there. Sometimes, I'll take a list of the new people who've joined over the weekend, and, when I get back to Miami, I'll send them out a welcome card or a brief welcome note. I may take some phone numbers of prospects that we talked to with my new people who weren't quite ready to decide, and might need a follow-up call. I want to do everything I can to maximize my trip there, and support my new distributor in the best possible way. And, of course, I'll have scheduled the next meeting before I left.
Doing this kind of activity in a weekend is a good investment - one that will pay you dividends for years, or even decades.
Some final thoughts on building long distance - it's kind of nice to have our local lines. We get so much attention; we seem so indispensable; we can seem like the "hero" in the area. In actuality, we have to be careful we are not creating co-dependents, and hurting our prospects for duplication and long-term income. Locally, as well as long distance, our goal has to be to work ourselves out of a job. Working long distance lines forces you to do this more effectively.
-Randy Gage
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*This article is a chapter excerpt from Randy Gage's "How to Build a Multi-level Money Machine" book.
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The Danger of Lack Programming
by Randy Gage
So why might you not be accepting all the abundance that is meant for you?
Because you've been programmed that money is bad, rich people are evil, and it is spiritual to be poor. And this programming started when you were an infant.
I grew up watching TV shows like "Gilligan's Island," "MASH," and "The Beverly Hillbillies." All pretty silly, innocuous shows, right? Well let's analyze them from a prosperity standpoint.
Remember the millionaire on Gilligan's show? He had a pretentious name, and was always portrayed as a goofy rich person. Think how the banker and people with money were portrayed in the "Hillbillies." The Hillbillies were always presented as sensible, down-to-earth people, who were amused and bemused by the crazy way rich people acted.
MASH centered around the two good guys, and then there was always a bad guy, usually a rich guy who listened to Opera, and also had a pretentious name. I could go on, but you get the picture. I look back on it now, and I realize that I was probably programmed against rich people before I was ten years old!
What about you? If you grew up in a different time frame than me, think about the shows you watched. How were rich people portrayed? (Think about J.R. on "Dallas," all the conniving rich people on "Dynasty," and the way the media slants the stories about the ultra-rich people like Bill Gates, Ross Perot and Ted Turner.)
Do you realize that the average person watches 6 hours of TV per day? That equals 42 hours a week and 168 hours a month. So that means in one month, they watched approximately 6,720 commercials and has accumulated seven full 24-hour days worth of mostly useless and often lack-centered information.
For every hour you were listening to the radio, you put even more commercials and useless information into your brain. If you just listened to the radio in your car, you might be subjected to 5 to 10 hours of status quo information per week, or 20 to 40 hours per month.
Newspapers and magazines add even more redundant information and advertising into your mind. Newspapers are full of information written by people who are not at all educated about the things they are reporting. They rely heavily upon slanting their articles in a way to draw out your emotional response to sell more newspapers.
It's certainly not getting better today. In fact, you can make the case that it is getting much worse. Last year I made a prediction about a soon to be released book titled, "The Nanny Diaries." I guaranteed that it would be a monster hit. Which it was. How did I know it would be?
Because I read an advance review in the USA Today, and it was obvious that the book pandered to the basest lack and limitation programming of the masses. The very first sentence of the review stated, "Quite simply there is nothing more delectable than evidence that being very rich and very thin does not mean that one is happy."
That one sentence tells you everything you need to know about the role of the media in shaping your perception of success, happiness, and money. But there is plenty more. The review and story are simply saturated with statements to promote lack consciousness. Here's a sampling:
"...perfectly captures the strange and pampered life of New York's elite as they skillfully evade raising their own offspring."
"...wonderfully sets up the world of very rich women who devote enormous energy to monitoring what their children eat but who never actually sit down with them."
"Just how does an intelligent, adult woman become someone whose whole sterile kingdom has been reduced to alphabetized lingerie drawers and imported French dairy substitutes? Where is the child in this home?"
"A perfect size 2, Mrs. X devotes herself to maintaining her good looks, the pristine elegance of her lavish apartment (there's a full-time housekeeper of course) and making sure Grayer does not muss up her PRADA togs."
"Mr. X is always at the office, generating the millions..."
"Both parents see their children as a prestige accessory, not as a little boy with enormous unmet emotional needs."
"Mr. X is too busy with his thong-sporting mistress."
So what does all this tell us?
1) You may get rich, but that doesn't mean you'll be happy.
2) Rich people don't raise their own kids.
3) Rich women are too busy socializing to actually spend time with their children.
4) Thin people are egotistical.
5) Rich women are vain, vapid and superficial.
6) Rich men are workaholics who don’t care about their family, only making money.
7) Rich people are adulterers.
Now notice that neither the book author nor the reporter actually say any of these things. They simply present "evidence" to let you come to these conclusions.
Which leads us to the question of, why would anyone want to believe all these things about thin, rich, or successful people?
Because it validates their life of quiet desperation.
If you are overweight and out of shape, it's good to know that those who are very thin aren't necessarily happy. Because let's face it, that would really be too much. If we knew that they were thin and happy - that might be more than we can bear.
And if we know that rich people are poor parents - we can feel noble for being broke. If we learn that wealthy people are vain, stupid and cheat on their spouses - then we can justify why we never opened that business, went after that promotion, or acted on our dream.
Most people spend all day parroting useless information they were programmed from gossip and the various media outlets. As much as we love them, some of our best friends can unwittingly be our worst enemies just by being themselves. They'll talk about how bad the economy is, the latest train wreck they heard about on the news, someone's heart attack, or who's cheating on whom. You need to make sure that people do not sabotage your philosophy of abundance.
If you have ever heard me present my "Conquer Self-Doubt, Create Destiny" keynote speech, then you've heard me talk about the movie "Titanic." This is probably the most evil movie ever made; programming you on level after level that money is bad, rich people are evil, and it is spiritual to be poor. So of course it became the most popular movie of all time.
Why?
It panders to your lack programming.
The big hit last year was "Spiderman." It was such a success in big part, because it was filled with insidious lack and limitation messages. If this didn't jump out at you from the screen while you watched it, you've got a ways to go in your consciousness in this area.
Here are just some of the subliminal messages this movie foists on you:
Poverty is noble. We have the poor relatives who bring up Peter, the poor orphan. (By the way, have you ever noticed how many orphans there are in popular literature? Not just Spiderman, but Batman is an orphan, Superman is, Harry Potter is, and plenty more. This is to evoke emotional support from you.) There even is a part in the movie, where Peter's uncle speaks the most lack-centered words that have ever been spoken.
"We may be poor, but at least we are honest!"
Translation to your subconscious mind: Rich people are crooks.
Which is subliminal message number two. The evil villain in the movie, is of course, the billionaire industrialist. He is wealth and ambition personified; the devil incarnate!
These messages were repeated over and over...
Remember the scene where Peter finally gets up the nerve to talk to the neighbor girl. She seems like she cares for him, then the rich kid shows up with his new car (that daddy bought him for his birthday). She drops Peter like a piece of radioactive camel dung and jumps in the new car and speeds off.
Is it any wonder that you grow up hating rich people and subconsciously not wanting to be like them? Once this is ingrained in you, the guilt starts. And it is that guilt that can stop you from accepting the abundance you are meant to have!
*Chapter excerpt from Accept Your Abundance! by Randy Gage
____________________
For more than 15 years, Randy Gage has been helping people transform self-limiting beliefs into self-fulfilling breakthroughs to achieve their dreams. Randy Gage is a modern day explorer in the field of body-mind development and personal growth. He is the author of the best-selling albums, The Midas Mentality and Prosperity and director of www.BreakthroughU.com . For more resources and to subscribe to Randy's free ezine newsletters visit RandyGage.com .
CONTACT INFO: Randy is available for background information and interviews on personal growth and prosperity consciousness. He can be reached through Prime Concepts Group, Inc. at 1-800-946-7804 or (316) 942-1111. Rights to reprint and reproduce this article are granted as long as it includes the full last paragraph tag line complete with web links. For questions about this article contact Alicia Gregg at email agregg@primeconcepts.com or Prime Concepts Group at 316-942-1111.
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